Daroff Design — Blade signs at PHL Airport
While working at Daroff Design, I was tasked by one of their clients at OTG (On The Go) to create custom blade signs for the new restaurant and retail spaces at the Philadelphia International Airport. The first round of sign designs shows my attempt at creating simple standardized versions of the signs. After getting feedback from the client that the signs need to be more ornate and evocative of the style of food being served, I went back to the drawing board for another round of design concepts.